Subject Areas : IT Strategy
Amir Bahador Morovat
1
,
Farhad Nazari zadeh
2
,
Ahmad Haghiri Dehbarez
3
1 -
2 -
3 -
Keywords:
Abstract :
References:
[1] M. J. De Brito Silva and P. De Oliveira Campos, "Past, present, and future of avatar marketing: A systematic literature review and future research agenda," Comput. Human Behav.: Artif. Humans, vol. 2, no. 1, p. 100045, 2024.
[2] A. Khamseh, M.A. Mirfallah Lialestani, R. Radfar, “Digital Transformation Model, Based on Grounded Theory”, Journal of Information Systems and Telecommunication (JIST), Vol. 9, No. 36, 2021, pp. 275-284.
[3] K. Szolin, D. Kuss, F. Nuyens, and M. Griffiths, "Gaming disorder: A systematic review exploring the user-avatar relationship in videogames," Comput. Human Behav., vol. 128, p. 107124, 2022.
[4] S. Barta, S. Ibáñez-Sánchez, C. Orús, and C. Flavián, "Avatar creation in the metaverse: A focus on event expectations," Comput. Human Behav., vol. 156, p. 108192, 2024. [Online]. Available: https://doi.org/10.1016/j.chb.2024.108192.
[5] F. Miao, I. V. Kozlenkova, H. Wang, T. Xie, and R. W. Palmatier, "An emerging theory of avatar marketing," J. Marketing, vol. 86, no. 1, pp. 67-90, 2022. [Online]. Available: https://doi.org/10.1177/0022242921996646.
[6] H. J. Oh, J. Kim, J. J. Chang, N. Park, and S. Lee, "Social benefits of living in the metaverse: The relationships among social presence, supportive interaction, social self-efficacy, and feelings of loneliness," Comput. Human Behav., vol. 139, p. 107498, 2023. [Online]. Available: https://doi.org/10.1016/j.chb.2022.107498.
[7] M. K. Madhavi, M. Subramanian, and R. Shenbagavalli, "Blockchain Technology: The New Avatar in the World of Banking and Finance," Int. J. Adv. Res. Eng. Technol., vol. 11, no. 12, pp. 964-968, 2020. [Online]. Available: doi:10.34218/IJARET.11.12.2020.096.
[8] M. T. Sadeghi, F. M. Sobhani, and A. R. Ghatari, "Representing a Model to Measure Absorbency of Information Technology in Small and Medium-Sized Enterprises," Journal of Information Systems and Telecommunication (JIST), vol. 20, no. 5, pp. 242–251, 2018.
[9] B. Hu, "Developing an avatar-based framework for unified client identification in banking systems using generative AI and graph neural networks," Innov. Sci. Technol., vol. 3, no. 4, pp. 1-34, 2024. [Online]. Available: https://doi.org/10.56397/IST.2024.07.01.
[10] S. Mystakidis, "Metaverse," Encyclopedia, vol. 2, no. 1, pp. 486-497, 2022. [Online]. Available: https://doi.org/10.3390/encyclopedia2010031.
[11] D. J. Oyetunji, "The role of artificial intelligence and machine learning in enhancing customer experience in Nigeria digital banks," unpublished.
[12] V. Sinfield, A. Ajmani, and W. McShane, "Strategic roadmapping to accelerate and risk-mitigate enabling innovations: A generalizable method and a case illustration for marine renewable energy," Technol. Forecast. Soc. Change, vol. 201, p. 123761, 2024. [Online]. Available: https://doi.org/10.1016/j.techfore.2024.123761.
[13] M. L. Garcia, "Introduction to technology roadmapping: The semiconductor industry's technology roadmapping process," USDOE Office of Financial Management and Controller, 1997.
[14] T. Issa and P. Isaias, "Usability and human computer interaction (HCI)," in Sustainable Design: HCI, Usability and Environmental Concerns, 2015, pp. 19-36.
[15] K. S. Sousa and E. Furtado, "RUPi – A unified process that integrates," unpublished.
[16] V. Garza and N. Kock, "Designing the user interface: Strategies for effective human-computer interaction," Int. J. E-Collaboration, vol. 3, no. 2, p. 53, 2007.
[17] R. Messinger, X. Ge, K. Smirnov, E. Stroulia, and K. Lyons, "Reflections of the extended self: Visual self-representation in avatar-mediated environments," J. Business Res., vol. 100, pp. 531-546, 2019.
[18] Nagy and B. Koles, "“My avatar and her beloved possession”: Characteristics of attachment to virtual objects," Psychol. Marketing, vol. 31, no. 12, pp. 1122-1135, 2014.
[19] L. Wildt, T. H. Apperley, J. Clemens, R. Fordyce, and S. Mukherjee, "(Re-)orienting the video game avatar," Games Culture, vol. 15, no. 8, pp. 962-981, 2020. [Online]. Available: https://doi.org/10.1177/1555412019858890.
[20] Aguirre-Rodriguez, A. M. Bóveda-Lambie, and P. W. Miniard, "The impact of consumer avatars in Internet retailing on self-congruity with brands," Marketing Lett., vol. 26, no. 4, pp. 631-641, 2015. [Online]. Available: https://doi.org/10.1007/s11002-014-9296-z.
[21] Gammoh, F. R. Jiménez, and R. Wergin, "Consumer attitudes toward human-like avatars in advertisements: The effect of category knowledge and imagery," Int. J. Electron. Commerce, vol. 22, no. 3, pp. 325-348, 2018.
[22] Kerr and R. Phaal, "Roadmapping and roadmaps: Definition and underpinning concepts," IEEE Trans. Eng. Manage., vol. 69, no. 1, pp. 6-16, 2022. [Online]. Available: https://doi.org/10.1109/TEM.2021.3096012.
[23] M. H. Elsharnouby, C. Jayawardhena, H. Liu, and A. M. Elbedweihy, "Strengthening consumer–brand relationships through avatars," J. Res. Ind. Med., vol. 17, no. 4, pp. 581-601, 2023. [Online]. Available: https://doi.org/10.1108/JRIM-02-2022-0035.
[24] Paul, S. Mohanty, and R. Sengupta, "The role of social virtual world in increasing psychological resilience during the on-going COVID-19 pandemic," Comput. Human Behav., vol. 127, p. 107036, 2022. [Online]. Available: https://doi.org/10.1016/j.chb.2021.107036.
[25] M. A. Gonzales-Chavez and N. Vila-Lopez, "Designing the best avatar to reach millennials: Gender differences in a restaurant choice," Ind. Manage. Data Syst., vol. 121, no. 6, pp. 1216-1236, 2021. [Online]. Available: https://doi.org/10.1108/IMDS-03-2020-0156.
[26] L. E. Jones, T. Hancock, B. Kazandjian, and C. M. Voorhees, "Engaging the Avatar: The effects of authenticity signals during chat-based service recoveries," J. Bus. Res., vol. 144, pp. 703-716, 2022. [Online]. Available: https://doi.org/10.1016/j.jbusres.2022.01.012.
[27] L. Mendelman, R. A. Ratan, J. Fordham, M. Knittel, and O. Milik, "Sentimental avatars: Gender identification and vehicles of selfhood in popular media from nineteenth-century novels to modern video games," Games Culture, vol. 16, no. 2, pp. 160-186, 2021. [Online]. Available: https://doi.org/10.1177/1555412019879812.
[28] H. Butt, H. Ahmad, M. A. S. Goraya, M. S. Akram, and M. N. Shafique, "Let's play: Me and my AI-powered avatar as one team," Psychol. Marketing, vol. 38, no. 6, pp. 1014-1025, 2021. [Online]. Available: https://doi.org/10.1002/mar.21487.
[29] M. J. B. Silva, L. O. R. Delfino, K. A. Cerqueira, and P. O. Campos, "Avatar marketing: A study on the engagement and authenticity of virtual influencers on Instagram," Social Netw. Anal. Mining, vol. 12, no. 1, p. 130, 2022. [Online]. Available: https://doi.org/10.1007/s13278-022-00966-w.
[30] L. Procter, "I am/we are: Exploring the online self-avatar relationship," J. Commun. Inq., vol. 45, no. 1, pp. 45-64, 2021. [Online]. Available: https://doi.org/10.1177/0196859920961041.
[31] L. Xie and S. Lei, "The nonlinear effect of service robot anthropomorphism on customers' usage intention: A privacy calculus perspective," Int. J. Hosp. Manage., vol. 107, p. 103312, 2022. [Online]. Available: https://doi.org/10.1016/j.ijhm.2022.103312.
[32] Y. Jeong and B. Yoon, "Development of patent roadmap based on technology roadmap by analyzing patterns of patent development," Technovation, vol. 39, pp. 37-52, 2015.
[33] X. Wang, A. H. Butt, Q. Zhang, N. Shafique, and H. Ahmad, "“Celebrity avatar” feasting on in-game items: A gamers' play arena," Sage Open, vol. 11, no. 2, p. 215824402110157, 2021. [Online]. Available: https://doi.org/10.1177/21582440211015716.
[34] K. Foster, M. A. McLelland, and L. K. Wallace, "Brand avatars: Impact of social interaction on consumer-brand relationships," J. Res. Ind. Med., vol. 16, no. 2, pp. 237-258, 2022. [Online]. Available: https://doi.org/10.1108/JRIM-01-2020-0007.
[35] Y.-T. Lin, H.-S. Doong, and A. B. Eisingerich, "Avatar design of virtual salespeople: Mitigation of recommendation conflicts," J. Service Res., vol. 24, no. 1, pp. 141-159, 2021. [Online]. Available: https://doi.org/10.1177/1094670520964872.
[36] Paul, S. Mohanty, and R. Sengupta, "The role of social virtual world in increasing psychological resilience during the on-going COVID-19 pandemic," Comput. Human Behav., vol. 127, p. 107036, 2022. [Online]. Available: https://doi.org/10.1016/j.chb.2021.107036.
[37] M. D. Hanus and J. Fox, "Persuasive avatars: The effects of customizing a virtual salesperson's appearance on brand liking and purchase intentions," Int. J. Human-Comput. Stud., vol. 84, pp. 33-40, 2015. [Online]. Available: https://doi.org/10.1016/j.ijhcs.2015.07.004.
[38] T. Triantoro, R. Gopal, R. Benbunan-Fich, and G. Lang, "Personality and games: Enhancing online surveys through gamification," Inf. Technol. Manage., vol. 21, no. 3, pp. 169-178, 2020. [Online]. Available: https://doi.org/10.1007/s10799-020-00314-4.
[39] M. A. Gonzales-Chavez and N. Vila-Lopez, "Designing the best avatar to reach millennials: Gender differences in a restaurant choice," Ind. Manage. Data Syst., vol. 121, no. 6, pp. 1216-1236, 2021. [Online]. Available: https://doi.org/10.1108/IMDS-03-2020-0156.
[40] M. Takano and F. Taka, "Fancy avatar identification and behaviors in the virtual world: Preceding avatar customization and succeeding communication," Comput. Human Behav. Rep., vol. 6, p. 100176, 2022.
[41] M. A. Torabi, T. Hasangholipour Yasori, and M. J. Zare, "Conceptualization and theorizing avatar marketing in Iran," J. Bus. Manage., vol. 15, no. 2, pp. 185-216, 2023. [Online]. Available: https://doi.org/10.22059/jibm.2022.344989.4399.
[42] M. Holzwarth, C. Janiszewski, and M. M. Neumann, "The influence of avatars on online consumer shopping behavior," J. Marketing, vol. 70, no. 4, pp. 19-36, 2006. [Online]. Available: https://doi.org/10.1509/jmkg.70.4.019.
[43] M. R. Rasouli, "The role of media in institutionalizing the culture of electricity consumption management," J. Commun. Culture Sci. Promot., vol. 2, no. 5, pp. 93-105, 2012.
[44] W. McDowell and M. Eames, "Forecasts, scenarios, vision, backcasts and roadmaps to the hydrogen economy: A review of the hydrogen futures literature," Energy Policy, vol. 34, no. 11, pp. 1236-1250, 2006.
[45] L. E. Jones, T. Hancock, B. Kazandjian, and C. M. Voorhees, "Engaging the Avatar: The effects of authenticity signals during chat-based service recoveries," J. Bus. Res., vol. 144, pp. 703-716, 2022. [Online]. Available: https://doi.org/10.1016/j.jbusres.2022.01.012.
[46] M. Ghafarzadegan and S. Peymankhah, "A comparative analysis of common approaches in roadmap development in technology management," in The 5th Int. Conf. Manage., Tehran, 2007. [Online]. Available: https://civilica.com/doc/43510.
[47] R. N. Kostoff and R. R. Schaller, "Science and technology roadmaps," IEEE Trans. Eng. Manage., vol. 48, no. 2, pp. 132-143, 2001.
[48] J. Yan, T. Ma, and Y. Nakamori, "Exploring the triple helix of academia-industry-government for supporting roadmapping in academia," Int. J. Manage. Decis. Making, vol. 11, no. 3, pp. 249-267, 2011.
[49] Cotrino, M. A. Sebastián, and C. González-Gaya, "Industry 4.0 roadmap: Implementation for small and medium-sized enterprises," Appl. Sci. (Switz.), vol. 10, no. 23, p. 1-17, 2020. [Online]. Available: https://doi.org/10.3390/app10238566.
[50] J. A. Hffer, J. F. George, and J. S. Valacich, Modern Systems Analysis and Design, 4th ed. Prentice Hall, 2005.
[51] O. Hugues, P. Fuchs, and O. Nannipieri, "New augmented reality taxonomy: Technologies and features of augmented environment," in B. Furht, Ed., Handbook of Augmented Reality. Springer, New York, 2011, pp. 47-63.
[52] P. Milgram and F. Kishino, "A taxonomy of mixed reality visual displays," IEICE Trans. Inf. Syst., vol. E77-D, no. 12, pp. 1321-1329, 1994.
[53] J. Carey, D. Galletta, J. Kim, D. Te'eni, B. Wildermuth, and P. Zhang, "The role of HCI in IS curricula: A call to action," Commun. AIS, vol. 13, no. 23, pp. 357-379, 2004.
[54] T. Hewett, R. Baecker, S. Card, T. Carey, J. Gasen, M. Mantei, et al., "ACM SIHCHI curricula for human-computer interaction," Assoc. Comput. Mach., 1992.
[55] J. Preece, Y. Rogers, H. Sharp, D. Benyon, S. Holland, and T. Carey, Human-Computer Interaction. Addison-Wesley, 1994.
[56] P. Zhang, I. Benbasat, J. Carey, F. Davis, D. Galletta, and D. Strong, "Human-computer interaction research in the MIS discipline," Commun. AIS, vol. 9, no. 20, pp. 334-355, 2002.
[57] P. Wright, M. Blythe, and J. McCarthy, "User experience and the idea of design in HCI," in S. W. Gilroy and M. D. Harrison, Eds., Interactive Systems. Design, Specification, and Verification. DSV-IS 2005. Lecture Notes in Computer Science, vol. 3941. Springer, Berlin, Heidelberg, 2006, p. 1. [Online]. Available: https://doi.org/10.1007/11752707_1.
[58] Li, Y. Dai, G. Chen, J. Liu, P. Li, and H. H. Ip, "Avatar-mediated communication in collaborative virtual environments: A study on users’ attention allocation and perception of social interactions," Comput. Human Behav., vol. 108598, 2025. [Online]. Available: https://doi.org/10.1016/j.chb.2025.108598.
[59] C.-M. Lam, "Building ethical virtual classrooms: Confucian perspectives on avatars and VR," Comput. Educ.: X Reality, vol. 6, p. 100092, 2025. [Online]. Available: https://doi.org/10.1016/j.cexr.2024.100092.
[60] P. S. Andrew and J. D. Palmer, Software Systems Engineering. John Wiley & Sons, 1990.
[61] M. Kramer, "Best practices in systems development lifecycle: An analysis based on the waterfall model," Rev. Bus. Finance Stud., vol. 9, no. 1, pp. 77-84, 2018. [Online]. Available: https://ssrn.com/abstract=3131958.
[62] J. M. Carroll and M. B. Rosson, "Design rationale as theory," in HCI Models, Theories, and Frameworks: Toward a Multidisciplinary Science. Elsevier Inc., 2003, pp. 431-461. [Online]. Available: https://doi.org/10.1016/B978-155860808-5/50015-0.
[63] M. Hosseini and E. F. Kiadehi, "Internet Banking, Cloud Computing: Opportunities, Threats," Journal of Information Systems and Telecommunication (JIST), vol. 6, pp. 1–10, 2014.[Online]. Available: 10.7508/jist.2014.02.002
[64] E. Ziaeipour, A. R. Ghotri, and A. Taghizadeh, "Software-Defined Networking Adoption Model: Dimensions and Determinants," Journal of Information Systems and Telecommunication (JIST), vol. 44, pp. 368–382, 2023.
[1] M. J. De Brito Silva and P. De Oliveira Campos, "Past, present, and future of avatar marketing: A systematic literature review and future research agenda," Comput. Human Behav.: Artif. Humans, vol. 2, no. 1, p. 100045, 2024.
[2] A. Khamseh, M.A. Mirfallah Lialestani, R. Radfar, “Digital Transformation Model, Based on Grounded Theory”, Journal of Information Systems and Telecommunication (JIST), Vol. 9, No. 36, 2021, pp. 275-284.
[3] K. Szolin, D. Kuss, F. Nuyens, and M. Griffiths, "Gaming disorder: A systematic review exploring the user-avatar relationship in videogames," Comput. Human Behav., vol. 128, p. 107124, 2022.
[4] S. Barta, S. Ibáñez-Sánchez, C. Orús, and C. Flavián, "Avatar creation in the metaverse: A focus on event expectations," Comput. Human Behav., vol. 156, p. 108192, 2024. [Online]. Available: https://doi.org/10.1016/j.chb.2024.108192.
[5] F. Miao, I. V. Kozlenkova, H. Wang, T. Xie, and R. W. Palmatier, "An emerging theory of avatar marketing," J. Marketing, vol. 86, no. 1, pp. 67-90, 2022. [Online]. Available: https://doi.org/10.1177/0022242921996646.
[6] H. J. Oh, J. Kim, J. J. Chang, N. Park, and S. Lee, "Social benefits of living in the metaverse: The relationships among social presence, supportive interaction, social self-efficacy, and feelings of loneliness," Comput. Human Behav., vol. 139, p. 107498, 2023. [Online]. Available: https://doi.org/10.1016/j.chb.2022.107498.
[7] M. K. Madhavi, M. Subramanian, and R. Shenbagavalli, "Blockchain Technology: The New Avatar in the World of Banking and Finance," Int. J. Adv. Res. Eng. Technol., vol. 11, no. 12, pp. 964-968, 2020. [Online]. Available: doi:10.34218/IJARET.11.12.2020.096.
[8] M. T. Sadeghi, F. M. Sobhani, and A. R. Ghatari, "Representing a Model to Measure Absorbency of Information Technology in Small and Medium-Sized Enterprises," Journal of Information Systems and Telecommunication (JIST), vol. 20, no. 5, pp. 242–251, 2018.
[9] B. Hu, "Developing an avatar-based framework for unified client identification in banking systems using generative AI and graph neural networks," Innov. Sci. Technol., vol. 3, no. 4, pp. 1-34, 2024. [Online]. Available: https://doi.org/10.56397/IST.2024.07.01.
[10] S. Mystakidis, "Metaverse," Encyclopedia, vol. 2, no. 1, pp. 486-497, 2022. [Online]. Available: https://doi.org/10.3390/encyclopedia2010031.
[11] D. J. Oyetunji, "The role of artificial intelligence and machine learning in enhancing customer experience in Nigeria digital banks," unpublished.
[12] V. Sinfield, A. Ajmani, and W. McShane, "Strategic roadmapping to accelerate and risk-mitigate enabling innovations: A generalizable method and a case illustration for marine renewable energy," Technol. Forecast. Soc. Change, vol. 201, p. 123761, 2024. [Online]. Available: https://doi.org/10.1016/j.techfore.2024.123761.
[13] M. L. Garcia, "Introduction to technology roadmapping: The semiconductor industry's technology roadmapping process," USDOE Office of Financial Management and Controller, 1997.
[14] T. Issa and P. Isaias, "Usability and human computer interaction (HCI)," in Sustainable Design: HCI, Usability and Environmental Concerns, 2015, pp. 19-36.
[15] K. S. Sousa and E. Furtado, "RUPi – A unified process that integrates," unpublished.
[16] V. Garza and N. Kock, "Designing the user interface: Strategies for effective human-computer interaction," Int. J. E-Collaboration, vol. 3, no. 2, p. 53, 2007.
[17] R. Messinger, X. Ge, K. Smirnov, E. Stroulia, and K. Lyons, "Reflections of the extended self: Visual self-representation in avatar-mediated environments," J. Business Res., vol. 100, pp. 531-546, 2019.
[18] Nagy and B. Koles, "“My avatar and her beloved possession”: Characteristics of attachment to virtual objects," Psychol. Marketing, vol. 31, no. 12, pp. 1122-1135, 2014.
[19] L. Wildt, T. H. Apperley, J. Clemens, R. Fordyce, and S. Mukherjee, "(Re-)orienting the video game avatar," Games Culture, vol. 15, no. 8, pp. 962-981, 2020. [Online]. Available: https://doi.org/10.1177/1555412019858890.
[20] Aguirre-Rodriguez, A. M. Bóveda-Lambie, and P. W. Miniard, "The impact of consumer avatars in Internet retailing on self-congruity with brands," Marketing Lett., vol. 26, no. 4, pp. 631-641, 2015. [Online]. Available: https://doi.org/10.1007/s11002-014-9296-z.
[21] Gammoh, F. R. Jiménez, and R. Wergin, "Consumer attitudes toward human-like avatars in advertisements: The effect of category knowledge and imagery," Int. J. Electron. Commerce, vol. 22, no. 3, pp. 325-348, 2018.
[22] Kerr and R. Phaal, "Roadmapping and roadmaps: Definition and underpinning concepts," IEEE Trans. Eng. Manage., vol. 69, no. 1, pp. 6-16, 2022. [Online]. Available: https://doi.org/10.1109/TEM.2021.3096012.
[23] M. H. Elsharnouby, C. Jayawardhena, H. Liu, and A. M. Elbedweihy, "Strengthening consumer–brand relationships through avatars," J. Res. Ind. Med., vol. 17, no. 4, pp. 581-601, 2023. [Online]. Available: https://doi.org/10.1108/JRIM-02-2022-0035.
[24] Paul, S. Mohanty, and R. Sengupta, "The role of social virtual world in increasing psychological resilience during the on-going COVID-19 pandemic," Comput. Human Behav., vol. 127, p. 107036, 2022. [Online]. Available: https://doi.org/10.1016/j.chb.2021.107036.
[25] M. A. Gonzales-Chavez and N. Vila-Lopez, "Designing the best avatar to reach millennials: Gender differences in a restaurant choice," Ind. Manage. Data Syst., vol. 121, no. 6, pp. 1216-1236, 2021. [Online]. Available: https://doi.org/10.1108/IMDS-03-2020-0156.
[26] L. E. Jones, T. Hancock, B. Kazandjian, and C. M. Voorhees, "Engaging the Avatar: The effects of authenticity signals during chat-based service recoveries," J. Bus. Res., vol. 144, pp. 703-716, 2022. [Online]. Available: https://doi.org/10.1016/j.jbusres.2022.01.012.
[27] L. Mendelman, R. A. Ratan, J. Fordham, M. Knittel, and O. Milik, "Sentimental avatars: Gender identification and vehicles of selfhood in popular media from nineteenth-century novels to modern video games," Games Culture, vol. 16, no. 2, pp. 160-186, 2021. [Online]. Available: https://doi.org/10.1177/1555412019879812.
[28] H. Butt, H. Ahmad, M. A. S. Goraya, M. S. Akram, and M. N. Shafique, "Let's play: Me and my AI-powered avatar as one team," Psychol. Marketing, vol. 38, no. 6, pp. 1014-1025, 2021. [Online]. Available: https://doi.org/10.1002/mar.21487.
[29] M. J. B. Silva, L. O. R. Delfino, K. A. Cerqueira, and P. O. Campos, "Avatar marketing: A study on the engagement and authenticity of virtual influencers on Instagram," Social Netw. Anal. Mining, vol. 12, no. 1, p. 130, 2022. [Online]. Available: https://doi.org/10.1007/s13278-022-00966-w.
[30] L. Procter, "I am/we are: Exploring the online self-avatar relationship," J. Commun. Inq., vol. 45, no. 1, pp. 45-64, 2021. [Online]. Available: https://doi.org/10.1177/0196859920961041.
[31] L. Xie and S. Lei, "The nonlinear effect of service robot anthropomorphism on customers' usage intention: A privacy calculus perspective," Int. J. Hosp. Manage., vol. 107, p. 103312, 2022. [Online]. Available: https://doi.org/10.1016/j.ijhm.2022.103312.
[32] Y. Jeong and B. Yoon, "Development of patent roadmap based on technology roadmap by analyzing patterns of patent development," Technovation, vol. 39, pp. 37-52, 2015.
[33] X. Wang, A. H. Butt, Q. Zhang, N. Shafique, and H. Ahmad, "“Celebrity avatar” feasting on in-game items: A gamers' play arena," Sage Open, vol. 11, no. 2, p. 215824402110157, 2021. [Online]. Available: https://doi.org/10.1177/21582440211015716.
[34] K. Foster, M. A. McLelland, and L. K. Wallace, "Brand avatars: Impact of social interaction on consumer-brand relationships," J. Res. Ind. Med., vol. 16, no. 2, pp. 237-258, 2022. [Online]. Available: https://doi.org/10.1108/JRIM-01-2020-0007.
[35] Y.-T. Lin, H.-S. Doong, and A. B. Eisingerich, "Avatar design of virtual salespeople: Mitigation of recommendation conflicts," J. Service Res., vol. 24, no. 1, pp. 141-159, 2021. [Online]. Available: https://doi.org/10.1177/1094670520964872.
[36] Paul, S. Mohanty, and R. Sengupta, "The role of social virtual world in increasing psychological resilience during the on-going COVID-19 pandemic," Comput. Human Behav., vol. 127, p. 107036, 2022. [Online]. Available: https://doi.org/10.1016/j.chb.2021.107036.
[37] M. D. Hanus and J. Fox, "Persuasive avatars: The effects of customizing a virtual salesperson's appearance on brand liking and purchase intentions," Int. J. Human-Comput. Stud., vol. 84, pp. 33-40, 2015. [Online]. Available: https://doi.org/10.1016/j.ijhcs.2015.07.004.
[38] T. Triantoro, R. Gopal, R. Benbunan-Fich, and G. Lang, "Personality and games: Enhancing online surveys through gamification," Inf. Technol. Manage., vol. 21, no. 3, pp. 169-178, 2020. [Online]. Available: https://doi.org/10.1007/s10799-020-00314-4.
[39] M. A. Gonzales-Chavez and N. Vila-Lopez, "Designing the best avatar to reach millennials: Gender differences in a restaurant choice," Ind. Manage. Data Syst., vol. 121, no. 6, pp. 1216-1236, 2021. [Online]. Available: https://doi.org/10.1108/IMDS-03-2020-0156.
[40] M. Takano and F. Taka, "Fancy avatar identification and behaviors in the virtual world: Preceding avatar customization and succeeding communication," Comput. Human Behav. Rep., vol. 6, p. 100176, 2022.
[41] M. A. Torabi, T. Hasangholipour Yasori, and M. J. Zare, "Conceptualization and theorizing avatar marketing in Iran," J. Bus. Manage., vol. 15, no. 2, pp. 185-216, 2023. [Online]. Available: https://doi.org/10.22059/jibm.2022.344989.4399.
[42] M. Holzwarth, C. Janiszewski, and M. M. Neumann, "The influence of avatars on online consumer shopping behavior," J. Marketing, vol. 70, no. 4, pp. 19-36, 2006. [Online]. Available: https://doi.org/10.1509/jmkg.70.4.019.
[43] M. R. Rasouli, "The role of media in institutionalizing the culture of electricity consumption management," J. Commun. Culture Sci. Promot., vol. 2, no. 5, pp. 93-105, 2012.
[44] W. McDowell and M. Eames, "Forecasts, scenarios, vision, backcasts and roadmaps to the hydrogen economy: A review of the hydrogen futures literature," Energy Policy, vol. 34, no. 11, pp. 1236-1250, 2006.
[45] L. E. Jones, T. Hancock, B. Kazandjian, and C. M. Voorhees, "Engaging the Avatar: The effects of authenticity signals during chat-based service recoveries," J. Bus. Res., vol. 144, pp. 703-716, 2022. [Online]. Available: https://doi.org/10.1016/j.jbusres.2022.01.012.
[46] M. Ghafarzadegan and S. Peymankhah, "A comparative analysis of common approaches in roadmap development in technology management," in The 5th Int. Conf. Manage., Tehran, 2007. [Online]. Available: https://civilica.com/doc/43510.
[47] R. N. Kostoff and R. R. Schaller, "Science and technology roadmaps," IEEE Trans. Eng. Manage., vol. 48, no. 2, pp. 132-143, 2001.
[48] J. Yan, T. Ma, and Y. Nakamori, "Exploring the triple helix of academia-industry-government for supporting roadmapping in academia," Int. J. Manage. Decis. Making, vol. 11, no. 3, pp. 249-267, 2011.
[49] Cotrino, M. A. Sebastián, and C. González-Gaya, "Industry 4.0 roadmap: Implementation for small and medium-sized enterprises," Appl. Sci. (Switz.), vol. 10, no. 23, p. 1-17, 2020. [Online]. Available: https://doi.org/10.3390/app10238566.
[50] J. A. Hffer, J. F. George, and J. S. Valacich, Modern Systems Analysis and Design, 4th ed. Prentice Hall, 2005.
[51] O. Hugues, P. Fuchs, and O. Nannipieri, "New augmented reality taxonomy: Technologies and features of augmented environment," in B. Furht, Ed., Handbook of Augmented Reality. Springer, New York, 2011, pp. 47-63.
[52] P. Milgram and F. Kishino, "A taxonomy of mixed reality visual displays," IEICE Trans. Inf. Syst., vol. E77-D, no. 12, pp. 1321-1329, 1994.
[53] J. Carey, D. Galletta, J. Kim, D. Te'eni, B. Wildermuth, and P. Zhang, "The role of HCI in IS curricula: A call to action," Commun. AIS, vol. 13, no. 23, pp. 357-379, 2004.
[54] T. Hewett, R. Baecker, S. Card, T. Carey, J. Gasen, M. Mantei, et al., "ACM SIHCHI curricula for human-computer interaction," Assoc. Comput. Mach., 1992.
[55] J. Preece, Y. Rogers, H. Sharp, D. Benyon, S. Holland, and T. Carey, Human-Computer Interaction. Addison-Wesley, 1994.
[56] P. Zhang, I. Benbasat, J. Carey, F. Davis, D. Galletta, and D. Strong, "Human-computer interaction research in the MIS discipline," Commun. AIS, vol. 9, no. 20, pp. 334-355, 2002.
[57] P. Wright, M. Blythe, and J. McCarthy, "User experience and the idea of design in HCI," in S. W. Gilroy and M. D. Harrison, Eds., Interactive Systems. Design, Specification, and Verification. DSV-IS 2005. Lecture Notes in Computer Science, vol. 3941. Springer, Berlin, Heidelberg, 2006, p. 1. [Online]. Available: https://doi.org/10.1007/11752707_1.
[58] Li, Y. Dai, G. Chen, J. Liu, P. Li, and H. H. Ip, "Avatar-mediated communication in collaborative virtual environments: A study on users’ attention allocation and perception of social interactions," Comput. Human Behav., vol. 108598, 2025. [Online]. Available: https://doi.org/10.1016/j.chb.2025.108598.
[59] C.-M. Lam, "Building ethical virtual classrooms: Confucian perspectives on avatars and VR," Comput. Educ.: X Reality, vol. 6, p. 100092, 2025. [Online]. Available: https://doi.org/10.1016/j.cexr.2024.100092.
[60] P. S. Andrew and J. D. Palmer, Software Systems Engineering. John Wiley & Sons, 1990.
[61] M. Kramer, "Best practices in systems development lifecycle: An analysis based on the waterfall model," Rev. Bus. Finance Stud., vol. 9, no. 1, pp. 77-84, 2018. [Online]. Available: https://ssrn.com/abstract=3131958.
[62] J. M. Carroll and M. B. Rosson, "Design rationale as theory," in HCI Models, Theories, and Frameworks: Toward a Multidisciplinary Science. Elsevier Inc., 2003, pp. 431-461. [Online]. Available: https://doi.org/10.1016/B978-155860808-5/50015-0.
[63] M. Hosseini and E. F. Kiadehi, "Internet Banking, Cloud Computing: Opportunities, Threats," Journal of Information Systems and Telecommunication (JIST), vol. 6, pp. 1–10, 2014.[Online]. Available: 10.7508/jist.2014.02.002
[64] E. Ziaeipour, A. R. Ghotri, and A. Taghizadeh, "Software-Defined Networking Adoption Model: Dimensions and Determinants," Journal of Information Systems and Telecommunication (JIST), vol. 44, pp. 368–382, 2023.