Mendeley
TY  _  JOUR
ID  -  13980921203995
TI  -  Identification and evaluation of factors influencing the culture of E-learning for adoption of IT and implementation of SCRM 
JO  -   Quarterly Journal of Training and Development of Human Resources
JA  -  ES
LA  -  fa
SN  -  2423-3277
AU  -  Kaivani Masam
AU  -  zirak Mehdi zirak
AU  -  momenimahmouei Hossein
AU  -   Hosseinzadeh Ali 
AD  -  دانشگاه آزاد تربت حیدریه
AD  -  دانشگاه آزاد تربت حیدریه
AD  -  دانشگاه آزاد اسلامی، تربت حیدریه
AD  -  
Y1  -  2020
PY  -  2020
VL  -  23
IS  -  
SP  -  0
EP  -  0
KW  -  Culture of E-learning
KW  -   adoption of IT
KW  -   Social customer relationship management (SCRM)
DO  -  
N2  -  The purpose of this study was to identify and evaluate the effective factors of e-learning culture for IT adoption and SCRM deployment in Shargh Cement Company. The qualitative and objective research approach is a thematic exploratory study in which 25 managers of shargh cement and experts in this field were selected through semi-structured interviews through simple random sampling method. Findings The research identifies seven major themes, or factors, affecting e-learning culture for IT adoption  and SCRM deployment. The seven themes are structural factors, behavioral factors, environmental factors, processes, outputs, effects and outcomes. 146 codes were extracted from these main themes in the context of the interviews.From these main themes, 75 concepts were extracted based on conceptual similarity, categorization, and composition. Then, the role of each of the subcategories in creating an e-learning culture for IT adoption and SCRM deployment was examined.
UR  - rimag.ir/en/Article/30964
L1  - rimag.ir/en/Article/Download/30964
ER  -  
