Mendeley
TY  _  JOUR
ID  -  1400121534387
TI  -  Investigating the Impact of Digital Economy on Marketing on Export Development and Economic Growth of Hamedan Capillary Functions Approach
JO  -   Roshd -e- Fanavari
JA  -  ES
LA  -  fa
SN  -  1735-5486
AU  -  panahi fard ali
AU  -  piri muhammad
AU  -  KiyanPour Saeed
AD  -  دانشگاه ملایر
AD  -  دانشگاه ملایر
AD  -  پیام نور
Y1  -  2024
PY  -  2024
VL  -  78
IS  -  
SP  -  17
EP  -  27
KW  -  Digital Economy
KW  -   Marketing
KW  -   Export
KW  -   Economic Growth
KW  -   Capillary Functions Approach.
DO  -  
N2  -  One of the most important and influential areas, both in terms of its impact on the economic sector and marketing potentials, and considering the socio-cultural effects, is the development of communication technologies and, consequently, the expansion of digital dimensions such as economics. This wide range of ICT-based e-marketing and its subset, e-commerce, along with algorithmic decision-making in marketing, collectively called algorithmic economics, covers the use of automated digital technologies in production. In this study, the impact of the digital economy on marketing, export development, and economic growth of Hamedan during the years 1391-1399 (2012-2020) has been investigated. According to the results of this study, there is a positive relationship between the digital economy and economic growth, as well as between the digital economy and exports in Hamedan province. In other words, there is a transmission effect. Regarding the first hypothesis, the digital economy index shows a positive and significant relationship to the economic growth of the province. This indicates that with increased investment in the digital economy, the province's exports will also increase. In addition, the second hypothesis suggests that any economic boom influenced by digital technologies affects the province's export development. Regarding export dependence and the digital economy, it can be said that a capillary analysis was chosen, which describes the asymmetric dependency structure effectively.
UR  - rimag.ir/en/Article/34387
L1  - rimag.ir/en/Article/Download/34387
ER  -  
