Mendeley
TY  _  JOUR
ID  -  1400122034477
TI  -   The key components of Islamic branding for entry in to international markets in small and medium business enterprises food indust
JO  -  Quarterly Ethical Research (Association for Islamic Thought)
JA  -  ES
LA  -  fa
SN  -  2383-3279
AU  -  Shabgo Monsef seyed Mahmoud
AU  -  shabgoo monsef seyyed mahmoud 
AU  -  shahroodi kambiz
AU  -  delafrooz narges 
AD  -  دانشگاه آزاد واحد رشت
AD  -  دانشگاه آزاد واحد رشت
AD  -  دانشگاه آزاد واحد رشت
AD  -  دانشگاه آزاد واحد رشت
Y1  -  2022
PY  -  2022
VL  -  3
IS  -  
SP  -  239
EP  -  264
KW  -  components Branding Islamic Branding International markets
KW  -  small and medium business enterprises food industry.
DO  -  
N2  -  The purpose of this research is Identify and explain the key components Islamic branding model for entering international markets in small and medium businesses the Food industry.In terms of the purpose of the research ,it is of the applied type and in terms of the method of conducting the research , it is a combination that has been done successively in two parts, qualitative and quantitative.First, in the qualitative section , in order to achive the objectives of the research, using semi-structured indepth interviews with 14 experts, specialists and professors in the fild of branding, Islamic branding and marketing, who have been selected by the snow ball method and with using open and central coding of Islamic branding components, including three main components(views and approaches, weaknesses and threat,strengths and opportunities),fifteen sub-components and fifty-one indicators of Islamic were identifie and classified.Then, in a quantitative step, the survey questionnairc was descriptive research method and using cluster sampling method and through the researcher-made questionnaire tool, the opinion of managers and marketing experts in small and medium businesses the Food industry in the country which according to the information obtained from the Ministry of Mining Industry and Trade, 8618 companies are operating, has been collected. The sample size was 364 using cochran’s formula, which was selected by cluster sampling from the statistical population. For quantitative data analysis, confirmatory factor analysis and sample T-test Amos software were used.The research findings of the quantitative section indicate that the component of views and approaches had the highest rank among the main components, the conceptual approach is the most important among the views and approaches, the most important strength and apportunity of Islamic teachings, the most important weakness and threat of investment risk. 
UR  - rimag.ir/en/Article/34477
L1  - rimag.ir/en/Article/Download/34477
ER  -  
