Mendeley
TY  _  JOUR
ID  -  1397070113564164516
TI  -  The Role of Social Responsibilities on Developing Brand Equity in Tourist Destinations: The case of Isfahan
JO  -   Social Studies in Tourism
JA  -  ES
LA  -  fa
SN  -  2382-9664
AU  -   
AU  -  عبدالمحمدی  فرزانه 
AD  -  گروه حقوق عمومی و بین‌الملل، دانشگاه تهران، پردیس فارابی، قم
AD  -  حقوق
Y1  -  2018
PY  -  2018
VL  -  11
IS  -  
SP  -  0
EP  -  0
KW  -  social responsibilities
 brand equity
 brand loyalty
 brand image
 tourism destination. 
DO  -  
N2  -  This research investigated the effects of social responsibilities on brand equity in tourism destinations. This is an applied study and follows surveying in goal and method. The statistical population of this study included foreign tourists who traveled to Isfahan and visited Naqshe Jahan Square in summer 2017. Data-collection instrument was a researcher-developed questionnaire based on the literature and it included 40 closed questions. The validity and reliability of the questionnaire were examined and confirmed through content and construct validities, and Cronbach’s Alpha Coefficient. To analyze the data and to test the hypotheses, both SEM and path analysis were used in the SPSS and LISREL, respectively. The findings showed that social responsibilities in tourism destinations significantly affected brand through brand awareness; perceived value; perceived quality of tourism destination; the brand image of tourism destination; loyalty towards tourism destination.
UR  - rimag.ir/en/Article/35373
L1  - rimag.ir/en/Article/Download/35373
ER  -  
