Mendeley
TY  _  JOUR
ID  -  13991225272666
TI  -  Investigating the Moderating Role of Cultural Homogeneity in the Relationship between Internal Marketing and Employee Satisfaction among Tourism staff in Iraq, Turkey, and Western Iran,
JO  -   Social Studies in Tourism
JA  -  ES
LA  -  fa
SN  -  2382-9664
AU  -  Maroofi Fakhrodin
AU  -  hosseini seyed farhad
AD  -  دانشگاه کردستان
AD  -  دانشگاه رازی
Y1  -  2021
PY  -  2021
VL  -  17
IS  -  
SP  -  29
EP  -  50
KW  -  Internal Marketing#Job Satisfaction#Cultural Homogeneity#Tourism

DO  -  
N2  -  The role of internal marketing in employee satisfaction has been empirically investigated in more than 200 researches so far. However, few studies have addressed the role of employees in cultural backgrounds. Taking this literature gap into consideration, this descriptive survey study sought to survey the moderating effect of cultural homogeneity on the relationship between internal marketing and employee satisfaction in the workplace. The study's statistical population comprised the Iranian, Iraqi, Turkish, and Kurdish tourism employees, out of which 338 staff were selected via the available sampling method. The required data were collected through library research and questionnaires. Confirmatory factor analysis and structural equation modeling were used to analyze the collected data. The results of the study indicated that there was a positive correlation between internal marketing and employee satisfaction (0.53). Moreover, the study's practical and theoretical findings confirmed that cultural homogeneity could further enhance internal marketing and employee satisfaction (0.678).
UR  - rimag.ir/en/Article/36041
L1  - rimag.ir/en/Article/Download/36041
ER  -  
