Mendeley
TY  _  JOUR
ID  -  1401091940392
TI  -  Impact of the socio-cultural worldview of tourists on their intention  to visit Shushtar traditional houses
JO  -  Iranian Islamic city studies
JA  -  ES
LA  -  fa
SN  -  2228-639X
AU  -  Shirmohammadi Yazdan
AU  -  Shahrestani Mehran 
AD  -  دانشیار دانشگاه پیام نور، تهران
AD  -  دانشگاه پیام نور، تهران، ایران
Y1  -  2023
PY  -  2023
VL  -  48
IS  -  
SP  -  55
EP  -  70
KW  -  destination
KW  -   cultural worldview
KW  -   traditional house
KW  -   tourism.
DO  -  
N2  -  This research try to investigate the effect of cultural worldview and the authenticity of Shushtar traditional houses on the intention of tourists to visit Shushtar traditional houses. In this research, the cultural worldview and authenticity of the behavioral intention process of tourists in visiting traditional houses have been measured by using the variables of the purposeful behavior model and with an interdisciplinary approach. It is a survey. The statistical population of the research was determined and selected based on Cochran's formula, 384 people among the tourists visiting the traditional houses of Shushtar. Statistical analysis was done using the structural equation method and using SPSS and PlS software. To test the hypotheses, a p_value smaller than 0.05 was considered. For the reliability of the questionnaire, three criteria of factor loading coefficients, Cronbach's alpha, and composite reliability were used, and for the validity of the questionnaire, convergent and face validity were used. Structural equation modeling examined the relationships between variables (cultural worldview, authenticity, attitude, subjective norm, perceived behavioral control, anticipated positive and negative emotions, behavioral desire, and intention). this research showed that cultural worldview and authenticity, through the variables of the targeted behavior model, can play an effective role in creating desire in the behavioral intention of tourists, in the decision-making process of visiting the traditional houses of Shushtar. The results of this research showed that maintaining the authenticity of the tourist destination is an important and influential factor in forming a positive image of the destination and visiting cultural and historical areas.
UR  - rimag.ir/en/Article/40392
L1  - rimag.ir/en/Article/Download/40392
ER  -  
