Mendeley
TY  _  JOUR
ID  -  1401100440551
TI  -  Analyzing the commercialization of technological and innovative products with an export approach (Case of study: Isfahan scientific and research town)
JO  -  Journal of Innovation and Value Creation
JA  -  ES
LA  -  fa
SN  -  2717-0454
AU  -  RAJAEI FAHIME
AU  -  Khani Naser
AD  -  Najaf Abad branch; Islamic Azad University
AD  -  دانشگاه آزاد اسلامی خمینی شهر
Y1  -  2023
PY  -  2023
VL  -  23
IS  -  
SP  -  99
EP  -  122
KW  -  commercialization strategy
KW  -   knowledge-based companies
KW  -   export of innovative and technological products.
DO  -  
N2  -  The purpose of the current research was to analyze the commercialization of technological and innovative products with an export approach (case study: Isfahan Scientific and Research Town). The qualitative study method was thematic analysis. The statistical population included marketing management employees and employees who have experience and knowledge and understanding of the issues related to the commercialization of innovative technology products and are working in the knowledge-based company of Isfahan city. Using the purposeful sampling method, the data obtained from semi-structured interviews with 8 people reached theoretical saturation. In order to obtain the validity and reliability of the obtained findings, the triangulation method was used. From the extracted concepts, 9 core concepts (thinking factor, consultation factor, needs assessment, marketing factor, product export factor, quality improvement, production factor, administrative factor) were identified in 3 major sections (human factor, target market factor, technology factor) . Also, regarding the inhibiting factors, background barriers (economic financial barriers, organizational barriers, support barriers, environmental barriers, and human barriers) and structural barriers (ideational barriers, executive barriers and cultural barriers) were determined. Solutions including needs assessment solutions, advertising solutions, financial solutions, development solutions, skill solutions were also identified. A comprehensive review of the factors, obstacles and solutions presented in this research can have an impact on the success of the commercialization of the products of knowledge-based companies
UR  - rimag.ir/en/Article/40551
L1  - rimag.ir/en/Article/Download/40551
ER  -  
