Mendeley
TY  _  JOUR
ID  -  1401102840837
TI  -  Drivers and inhibitors of the diffusion of "near field communication" technology in the mobile phone payment system in Iran
JO  -   Roshd -e- Fanavari
JA  -  ES
LA  -  fa
SN  -  1735-5486
AU  -  Madady Mehran
AU  -  keramati mohammadali
AU  -  Moinzad Hossein
AU  -  Amin Mousavi Seyed Abdollah   
AD  -  دانشگاه آزاد تهران مرکزی
AD  -  
AD  -  دانشکده مدیریت دانشگاه آزاد اسلامی واحد تهران مرکزی، تهران، ایران
AD  -  عضو هیات علمی دانشکده مدیریت دانشگاه آزاد اسلامی واحد تهران مرکزی، تهران، ایران
AD  -  عضو هیات علمی دانشکده مدیریت دانشگاه آزاد اسلامی واحد تهران مرکزی، تهران، ایران
AD  -  عضو هیات علمی( استادیار) ،گروه مدیریت صنعتی ، دانشکده مدیریت ، واحد تهران مرکز، دانشگاه آزاد اسلامی،تهران،ایران
Y1  -  2023
PY  -  2023
VL  -  76
IS  -  
SP  -  58
EP  -  71
KW  -  Diffusion of technology
KW  -   near field communication technology
KW  -   mobile phone payment system
KW  -   electronic readiness
KW  -   Technology acceptance model
DO  -  
N2  -  The main purpose of this research, which is taken from the doctoral thesis, is to measure the intention to use NFC technology in the mobile phone payment system in Iran based on the technology readiness model and also to identify the drivers and inhibitors of using this technology in the banking system and economy of the country. From the point of view of the purpose, this research is practical and the research method used includes the study of available sources, forming a group of experts, conducting interviews and summarizing the views and applying them in the implementation of the research process, as well as surveying the views of users through a questionnaire, and from The partial least squares method is used to analyze the structural equations.
In this research, the indicators of the technology readiness model (innovation, optimism, discomfort and insecurity), the positive (responsiveness, intelligence) and negative (unavailability) characteristics of technology, as well as the technology acceptance model (perceived ease of use and perceived benefit) are used. In order to evaluate the factors affecting the intention to use NFC technology in the mobile phone payment system and to extract the driving and inhibiting factors of its diffusion. The results of this research show that innovation, optimism and responsiveness have a positive effect on the intention to use NFC technology in the mobile payment system and are considered driving indicators, but insecurity and the lack of access to technology are inhibiting factors. Application and intention to use this technology

UR  - rimag.ir/en/Article/40837
L1  - rimag.ir/en/Article/Download/40837
ER  -  
