Mendeley
TY  _  JOUR
ID  -  1401122241566
TI  -  Impact of Export and Trade Performance on Organizational Strategies (Case Study: Quds Razavi Bread Company)
JO  -  Journal of Industry and University
JA  -  ES
LA  -  fa
SN  -  2717-0446
AU  -  Behboodi Omid
AU  -  Ashjaei Maryam
AU  -  apornak arash
AD  -  استادیار، گروه مدیریت، موسسه آموزش عالی عطار، مشهد، ایران
AD  -  کارشناس ارشد مدیریت بازرگانی- استراتژیک، دانشگاه بین المللی امام رضا (ع)، مشهد، 
AD  -  دانشجوی دکتری مهندسی صنایع دانشکده مهندسی صنایع، واحد تهران جنوب، دانشگاه آزاد اسلامی 
Y1  -  2023
PY  -  2023
VL  -  49
IS  -  
SP  -  143
EP  -  156
KW  -  Business Strategy
KW  -   Marketing Strategy
KW  -   IT Strategy
KW  -   Export Performance
KW  -   Trade Performance
DO  -  
N2  -  Today, strategies are one of the most important issues facing managers of organizations. The strategic plan will be useful and effective for the organization while the developed strategies are implemented in line with each other. The purpose of this study is to investigate the impact of the company's export and Trade performance of organizational strategies. The present study is applied in terms of purpose and descriptive-survey in terms of data collection method. The statistical population of this study, managers working in different units of Razavi Bread Company were studied. The sample was obtained with the standard questionnaire tool and based on Cochran's formula with an error of 0.05 to 100 people. Cronbach's alpha was used to confirm the reliability of the questionnaire and confirmatory factor analysis was used for the validity of the questionnaire. The obtained values indicate the confirmation of the reliability and validity of the questionnaire. Also, data analysis was performed by structural equation modeling method using smart pls software.The results showed that IT strategies affect Trade performance, marketing strategies affect Trade and export performance, and finally organizational strategies affect overall performance.
UR  - rimag.ir/en/Article/41566
L1  - rimag.ir/en/Article/Download/41566
ER  -  
