Mendeley
TY  _  JOUR
ID  -  1402072244393
TI  -  Presenting a Small Buisiness Model in Cyberspace with an Entrepreneurial Approch 
JO  -  Journal of Innovation and Value Creation
JA  -  ES
LA  -  fa
SN  -  2717-0454
AU  -   
AU  -  mohebi serajaldin
AU  -  mansoori hosein
AD  -  گروه مديريت، دانشگاه آزاد اسلامي، واحد شيراز، شيراز، ايران
AD  -  
AD  -  گروه مديريت صنعتي و دولتي، دانشكده مديريت و حسابداري، دانشگاه هرمزگان، بندرعباس، ايران
Y1  -  2024
PY  -  2024
VL  -  24
IS  -  
SP  -  233
EP  -  258
KW  -  Entrepreneurial Approach
KW  -   Model
KW  -   Small Business
KW  -   Virtual Space
DO  -  
N2  -  The purpose of this research is to present the small business model in cyberspace with an entrepreneurial approach. In terms of practical purpose, the research is survey-descriptive; in terms of data collection, the research approach is inductive reasoning and exploratory mixed research strategy in which qualitative research is used in the first stage and quantitative research in the second stage. The method of collecting information in the qualitative part was in-depth interviews. For this purpose, theoretical sampling was done from the research community, which includes experts and managers in the field of business in virtual space and professors in the field of software (business). In this way, with thirty people interviews have been conducted. In the quantitative part of the research, data were collected using a questionnaire. The sampling method was stratified random in a proportional way. To determine the sample size in a limited population, 77 people were selected by using Cochran's method. In the qualitative part (grounded theory), data analysis was used on the basic theory and the coding process. In the quantitative part of the research, after collecting and summarizing the data, descriptive tests, exploratory factor analysis and exploratory structural equation modeling were used using SPSS 24 and PLS Smart 2 software. The findings showed that knowing human relations, investing in entrepreneurship, keeping up with the fast-paced changes in the world, requirements of virtual business, knowing the characteristics of the market and characteristics of the buyer, are the effective factors on the small business model in the virtual space with an entrepreneurial approach
UR  - rimag.ir/en/Article/44393
L1  - rimag.ir/en/Article/Download/44393
ER  -  
