List of Articles Impulse Buying Behavior Open Access Article Abstract Page Full-Text 1 - Consumer characteristics and behavior and its effect on impulse buying(case study of Mashhad chain stores) عباس شریفی پور Hadi i Bastam Ali Hosseinzadeh Alireza Pooya Open Access Article Abstract Page Full-Text 2 - The relationship between neuromarketing and electronic word-of-mout advertising with customers' impulse buying behavior in Khorramabad city Refah chain store amin malekpour sseed mir