List of Articles Marketing Capability

• Open Access Article
  • Abstract Page
  • Full-Text
  
  1 - Survey the Impact of Information Technology, Knowledge Management, and Marketing capabilities on innovation ambidexterity and New Product Performance
  iman hakimi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  2 - The effect of marketing capability and entrepreneurial orientation on brand performance and customer value co-creation with the mediating role of brand orientation
  Mohammad Zarei Mahmoudabadi