List of Articles loyalty Open Access Article Abstract Page Full-Text 1 - Model of customer loyalty in e-commerce recommender systems Leila Ebrahimi Open Access Article Abstract Page Full-Text 2 - Identification of Effective Factors on Customer Loyalty using USSD Codes by Structural Equation Modeling Approach fatemeh shahbazi Open Access Article Abstract Page Full-Text 3 - A model for improving banking services using customer knowledge management and mobile banking and examining its impact on customer loyalty in Bank Mellat narges rezaei Mohammad rezaei Open Access Article Abstract Page Full-Text 4 - Investigating the effect of Electronic Customer Relation Management (E-CRM) on organizational innovation in government service organizations (Case study: Semnan government counter offices) Atefeh Falllah Seyed Mohammad Hassan Hosseini Mohsen Lotfi Open Access Article Abstract Page Full-Text 5 - The Impacts of Business Intelligence, Customer and Loyalty Satisfaction and Brand Value in Iran Hygienic and Cellulose Industry Reza Aghaei Milad Aghaee 10.7508/jstpi.2018.04.005 Open Access Article Abstract Page Full-Text 6 - Designing a profitability model for the end user from the perspective of technology entrepreneurs with a mixed method in the Iranian software industry Reza Hatamian naser azad Abdullah Naami 10.52547/jstpi.20971.17.68.53 Open Access Article Abstract Page Full-Text 7 - Studying the Impact of Brand Equity, Brand Experience, Brand Satisfaction and Brand Trust on Brand Loyalty (Case: ECCO Customers) ابوالقاسم حکیمیپور حامد بزرگخو Open Access Article Abstract Page Full-Text 8 - The effect of service brand dimensions on brand loyalty with the mediating role of customer satisfaction and brand attitude: A case study of Keshavarzi Bank branches in Torbat-e Heydarieh وجیهه هوشیار Mohammad rostampour Open Access Article Abstract Page Full-Text 9 - Explaining a model for sacrifice based on customer experience in the hotel industry (four and five stars in Shiraz) jahanbakhsh rahimi baghmalek seyed abolghasem mira Mohammad Haghighi Open Access Article Abstract Page Full-Text 10 - Investigating the Factors Affecting Customer Loyalty with a Focus on Brand Personality (Case Study: Bank Mellat Isfahan Branches) Hamid Reza Ahghaghi Mohammad Ghasemi Namaghi Ali Hosseinzadeh Open Access Article Abstract Page Full-Text 11 - Investigating the Effect of Brand Gender on Electronic Word of Mouth in Instagram Hossein Norouzi Amirhossein Khodakarami 10.61186/jstpi.33480.20.79.30 Open Access Article Abstract Page Full-Text 12 - The Impact of Perceived Value and Sense of Place on Tourist Loyalty (Case Study: Hamedan Province) mostafa taheri Open Access Article Abstract Page Full-Text 13 - The Impact of Co-branding Elements on Customers’ Satisfaction and Loyalty in Chain Restaurants in Tehran Jafar Ahangaran رضا اصلاني Open Access Article Abstract Page Full-Text 14 - The Role of Social Responsibilities on Developing Brand Equity in Tourist Destinations: The case of Isfahan فرزانه عبدالمحمدی Open Access Article Abstract Page Full-Text 15 - The Role of Brand Romance in Customer Loyalty in Hotel Industry: The case of five and four-star hotels in Mazandaran province Amir Khazaei Pool Farhad Hanifi Vahid Reza Mirabi Open Access Article Abstract Page Full-Text 16 - The Role of Social Responsibilities on Developing Brand Equity in Tourist Destinations: The case of Isfahan Mohammad ghaffari amirreza konjkav monfared Open Access Article Abstract Page Full-Text 17 - The Impact of the Brand Management System on Employees’ Brand Performance in Travel and Tourism Companies Ardeshir Shiri Maryam Mesbahi Amin Hemmati Open Access Article Abstract Page Full-Text 18 - Social Capital and Loyalty of Pilgrims from Isfahan to Sarshur Neighborhood in Mashhad neda eidgahian kaseb Mozhgan Azimi Hashemi Open Access Article Abstract Page Full-Text 19 - Sociological Analysis of Factors Influencing Destination Loyalty طیبر ظیسبل Open Access Article Abstract Page Full-Text 20 - Sociological Analysis of Factors Influencing Destination Loyalty طیبر ظیسبل سميه عفتی Open Access Article Abstract Page Full-Text 21 - The Effect of Water Conservation and Waste Reduction Management on Increasing the Customer Loyalty in the Hotel Industry Maryam Mesbahi Shokrieh Taheri Zahra Akbari Open Access Article Abstract Page Full-Text 22 - Investigating the Effect of Organizational Citizenship Behavior on Service Quality, and Customers' Satisfaction and Loyalty in the Hotel Industry: A Case Study of Mazandaran Province’s Parsian International Hotels jafar bahari mehdi karoubi Shahla Bahari 10.52547/journalitor.35756.10.20.157 Open Access Article Abstract Page Full-Text 23 - The Impact of Destination Image and Satisfaction on Heritage Tourists’ Loyalty: resenting a Conceptual Model (Case Study: World Collection of Sheikh Safi al-Din Ardabili) Habib Shahbazi Shiran Roya Esmi Open Access Article Abstract Page Full-Text 24 - Investigating the Relationship between Service Quality and Customer's Satisfaction, Loyalty, and Trust: A Case Study of Tehran's Enghelab and Laleh Hotels jafar bahari Shahla Bahari 10.52547/journalitor.36165.9.18.0 Open Access Article Abstract Page Full-Text 25 - Investigating the Role of Residents' Support for Health Tourism Development in Marketing Using the Cognitive Mapping Approach: A Case Study of Isfahan’s Healthcare Town mahnaz Doosti-Irani Mir Mohammad Asadi 10.61186/journalitor.36247.11.23.63 Open Access Article Abstract Page Full-Text 26 - Effect of waiting time satisfaction and use of self-service technology on the sustainability of customer loyalty mohammad mahdi davali Shoorangiz Rezaei 10.61882/jstpi.45342.21.83.52