List of Articles Brand Performance

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  1 - The Effect of Brand distinctiveness and performance on Brand Competitiveness with the Mediating Role of Technological Opportunism
  Davood Feiz Ali Reza  Motameni Asadolah  Kordnaeij Azim Zarei Mahdi Dehghani Soltani
• Open Access Article
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  2 - Strategic orientation of the business and its impact on brand performance
    Ali Pourang Pourang  
• Open Access Article
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  3 - The Impact of the Brand Management System on Employees’ Brand Performance in Travel and Tourism Companies
    Ardeshir Shiri Maryam Mesbahi Amin  Hemmati
• Open Access Article
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  4 - The effect of marketing capability and entrepreneurial orientation on brand performance and customer value co-creation with the mediating role of brand orientation
  Mohammad Zarei Mahmoudabadi
• Open Access Article
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  5 - The Mechanistic Role of Brand Orientation in Translating Marketing Capabilities and Entrepreneurial Orientation into Brand Value: A Case Study of the Tile and Ceramic Industry
  Mohammad Zarei Mahmoudabadi